title: “this Summer’s Top Trending Destination Might surprise You”
description: “Discover why Zurich, Switzerland, is topping the charts as this summer’s unexpected travel hotspot for Brits, according to Expedia’s Summer Travel Outlook Report.”


This Summer’s Top Trending Destination Might Surprise You

As the summer sun warms the horizon and wanderlust whispers in the ears of eager travelers, the quest for the perfect summer getaway begins.With the world at our fingertips, choosing a destination can be as daunting as it is indeed exciting. Though, this year’s top trending destination, as revealed by Expedia’s latest summer Travel Outlook Report, might just surprise you. Nestled in the heart of Europe, Zurich, Switzerland, is emerging as the unexpected champion of summer travel for Brits. let’s dive into why this picturesque city is capturing the hearts of travelers and how you can make the most of your Zurich adventure.

Why Zurich?

Zurich, traditionally known for its pristine banking streets and luxurious shopping avenues, is revealing its softer, more adventurous side to the world.This Swiss gem is a blend of breathtaking landscapes, rich cultural heritage, and vibrant city life. Here’s why Zurich is the place to be this summer:

  • Natural Beauty: Surrounded by the stunning Swiss Alps and resting on the shores of the crystal-clear Lake Zurich, the city offers an unparalleled natural setting. Whether you’re into hiking, sailing, or simply enjoying a picnic with a view, Zurich has it all.
  • Cultural Richness: With over 50 museums and more than 100 galleries, Zurich is a haven for art and history enthusiasts. The city’s calendar is packed with festivals and events during the summer, offering a glimpse into Swiss traditions and contemporary culture.
  • Culinary Delights: Swiss cuisine goes beyond chocolate and cheese.Zurich’s culinary scene is booming, with an emphasis on farm-to-table dining and international flavors. Don’t miss the possibility to dine in one of the city’s historic guild houses.
  • Sustainable Travel: Zurich is leading the way in sustainable tourism, making it an ideal destination for eco-conscious travelers. From its well-organized public transport system to eco-friendly hotels, the city is committed to preserving its natural and urban environments.

Making the Most of Your Zurich Adventure

To truly embrace the Zurich experience, here are some tips and must-dos for your summer visit:

Explore the Old Town

Wander through the cobblestone streets of Zurich’s Old town (Altstadt), where history comes alive. Admire the medieval architecture, visit the Grossmünster Church, and lose yourself in the quaint alleys that tell tales of the past.

Enjoy the Lake and the River

Lake Zurich and the Limmat River offer numerous water-based activities. Rent a paddleboat, take a refreshing swim, or embark on a scenic boat tour to see the city from a different viewpoint.

Indulge in the Art Scene

Allocate a day to explore Zurich’s vibrant art scene. The Kunsthaus Zurich houses an impressive collection of modern art, while the Rietberg Museum showcases non-European art. Street art enthusiasts will find the districts of Zurich West and Langstrasse filled with contemporary murals.

Experience the Nightlife

Zurich’s nightlife is as diverse as its population. From rooftop bars with panoramic views to underground clubs playing the latest beats, there’s something for every taste. Don’t forget to try a local brew at one of the city’s traditional beer gardens.

Take a Day Trip

Zurich’s central location makes it a perfect base for exploring more of Switzerland. Consider a day trip to the Rhine Falls, Europe’s largest waterfall, or take a train ride to the picturesque town of Lucerne.

Practical Tips for Your Trip

  • Getting there: Zurich is easily accessible by air, with direct flights from major UK airports. The city’s public transport system is efficient and user-friendly, making it easy to get around without a car.
  • Best Time to Visit: While Zurich is stunning year-round, the summer months (June to August) offer warm temperatures and a plethora of outdoor activities.
  • Accommodation: From luxury hotels to cozy hostels, Zurich has accommodation options to suit every budget.Booking in advance is recommended, especially during peak travel season.
  • Language: German is the official language, but English is widely spoken, especially in tourist areas.

Conclusion

Zurich’s unexpected rise as this summer’s top trending destination is a testament to its diverse appeal. Whether you’re seeking natural beauty, cultural richness, culinary delights, or sustainable travel options, Zurich offers an unparalleled summer experience. Expedia’s Summer Travel Outlook Report has shone a spotlight on this Swiss jewel, inviting travelers to discover its many charms. So, pack your bags, embrace the spirit of adventure, and make this summer unforgettable with a trip to Zurich.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy